Anyway, although I can't explain Shiseido's Fire trio better than its creator, Dick Page, does himself:
Which I've compared with some other oranges:
The Shiseido orange is not the kind of orange I find easy. In general I tend to be more daring with eye colours (especially accent shades set among neutrals -- pretty much infinite leeway) so the next set of swatches, including lip and cheek shades, provides a clearer illustration of just how much warmer and more muted this shade is compared to my usual palette:
All this preamble to establish that I find this trio hard to wear and near-impossible to pair with other things. So the first look I'm posting is actually the 5th? 6th? one I've worn, which is not my usually bloggy métier [wear the makeups, snap the makeups, post the makeups, drivel done] but can, if you squint, be made to seem vaguely topical w.r.t. latest Olympic flame cock-up. Hey, mocking-because-we-care passes for civic pride in my bit of London :P
Soot used along lashline to create elongated shape, orange in the centre of the lid/lower lashline to balance it out with roundedness, opalescent ash on the inner and outer thirds of lid, framing the orange.
Paired with Shiseido Luminising Satin Eye Colour PK305 Peony worn as blush, Guerlain Rouge G Girly on lip. Laura Mercier Silk Creme Soft Ivory foundation as a near-flawless, distraction-free matte setting for the colour clash, and slightly fuller-than-usual brows to stop the brights from overwhelming my weebly features:
Pale ash worn as a wash all over lid with soot to darker outer corner, blended up; orange in the socket, faded inwards. Ash+orange mixed and drawn along lower lashline.
Constants: Lancome Hypnose Drama WP mascara, Burberry Concealer 01 under eyes, Suqqu Powder Eyebrow 02 Kuchibairo.